However, when the season ends (and deadlines, commitments, and everyday stresses return), the spirit of giving begins to fade. But what would happen if it didn't? It turns out, keeping that giving attitude around all year long might just be good for business.
Here are three ways your business can keep the spirit of giving alive all year long:
1. Stop selling; start giving.
As Robert Louis Stevenson said, “Everyone lives by selling something.”
No matter what your business is, you have a customer and something you are selling them. Instead of focusing on what you are selling, take a moment to think about why you are selling it. How does your product help businesses achieve the success they are striving for? How do your services make the day-to-day lives of your customers easier? What does your product or service have to give.
When you stop focusing on simply selling and begin to see your services as a gift, you’ll be able to truly appreciate the benefits of what your company offers. With this perspective, you can translate the understanding of those benefits into business goals and successful client interactions.
2. Give customers a personal experience.
In a world overloaded by big data, personal touch often gets lost among the analytics. For many businesses, customers have become numbers on a page. And those customers have noticed. More and more, people are looking for personalized customer service and their loyalty is contingent on positive experiences. In fact, one negative customer service experience can define they way they view your entire business.
By valuing your customers as individuals, you will be able to create authentic connections and address their specific needs. This not only allows for smoother interactions, but creates genuine positive experiences that will keep customers coming back. And customers coming back is one of your business' greatest assets.
3. Giving builds community.
The company that gives together, succeeds together. Create initiatives that build community by benefiting others.
In honor of Breast Cancer Awareness month, our company, TekCollect, made a donation to the American Cancer Society for every employee that wore pink to a special luncheon. This created an opportunity to incorporate teamwork into the act of giving. Giving as a company is a great way to not only underline the values and integrity of your business, it also boosts morale and creates community.
After all, if a happy team is a more productive team, and giving has been proven to boost happiness, then it just makes sense to put the two together.
So come January 2nd, don’t pack away the spirit of giving with the holiday decorations. Develop a culture of giving within your office that lasts all year long. We think you'll find it's better for your business.